I'm a digital marketer and brand strategist. I learn what's broken before I pitch the fix.

Fifteen-plus years of organic growth, campaign development, and brand strategy, for global consumer brands on one side and mission-driven nonprofits on the other. I approach every engagement by learning the actual problem first. The solution follows the diagnosis, even when it falls outside my usual toolkit.

That approach comes from spending equal time on both sides of the business: six years inside an agency directing campaigns for national and global brands, leading a team of designers and developers, and several more years freelancing through Bravely and leading digital marketing for a childhood cancer research nonprofit.

A sharp visual identity and a sharp growth strategy are usually solving the same problem from two different directions.

The nonprofit and mission-driven side of that work has been the most personally rewarding, and it's the space where I do my best work. My marketing and brand leadership centers on mission-driven organizations, particularly health and human services, where a stronger brand and a better funnel mean more support for the people an organization serves. The same thinking transfers to any consumer brand that runs on its brand, and I've spent years on that side too.