description Resume

The short version of fifteen-plus years, available below or as a document on request.

Opens your browser print dialog. Choose Save as PDF.
Marketing & Communications  ·  Brand Strategy  ·  Nonprofit Digital Marketing Marketing and communications leader with 15+ years building brands, campaigns, and communities for nonprofits, agencies, and global consumer brands. Most recently owned the full digital marketing function for a national childhood cancer research nonprofit, driving 125%+ year-over-year traffic growth, leading HubSpot implementation, and developing donor storytelling that fueled peer-to-peer fundraising campaigns. Equally fluent in strategy and execution, with deep experience in SEO, brand stewardship, content development, and community engagement.
work_history Experience
Bravely
Creative & Brand Director  ·  Freelance
May 2020 – Present
Remote
  • Serve as embedded creative director for ongoing client relationships, leading brand identity, campaign concepting, and creative execution across sports, consumer, healthcare, and nonprofit sectors
  • Clients include Jacksonville Jaguars, Johnson & Johnson, and the National Restaurant Association
  • Created comprehensive brand standards and multi-season campaign strategy for the Jacksonville Jaguars, functioning as embedded brand steward and enforcing creative consistency across every campaign and channel
  • Own strategy through execution for long-term clients across digital, creative, and communications
The St. Baldrick's Foundation
Marketing & Communications Manager
Apr 2023 – Feb 2026
Remote
  • Led brand stewardship across all digital channels for a national childhood cancer research nonprofit, establishing consistent voice, visual identity, and messaging standards
  • Built donor and volunteer storytelling programs around researcher and family stories to deepen connection to the mission
  • Led HubSpot implementation and SEO strategy, driving 125%+ average year-over-year traffic growth
  • Implemented Google Ad Grants, integrating nonprofit paid search into broader marketing strategy
St. John & Partners
Digital Marketing & Creative Director
Aug 2014 – May 2020
Jacksonville, FL
  • Led integrated digital campaigns from concept through execution for national consumer and healthcare brands including Zaxby's, Rooms to Go, Florida Lottery, and Ruby Tuesday
  • Directed creative and web marketing initiatives for global brands including Pfizer, Volkswagen, and Disney-owned properties Hulu and FX
  • Directed a digital team of 6 across consumer, healthcare, and entertainment accounts, and led cross-discipline project teams of up to 10 on integrated campaign productions
  • Presented campaign strategies and creative concepts to senior stakeholders and clients, serving as digital lead on selected productions
Station Four
Digital Designer & Front-End Developer
Jun 2013 – Aug 2014
Jacksonville, FL

Front-end development and CMS integration for agency clients.

Pearl Design
Designer & Creative Director
Oct 2011 – Jul 2013
St. Augustine, FL

Creative and brand lead across web, video, animation, and social media for a boutique studio.

Daigle Creative
Graphic Design & Web Developer
Aug 2010 – Oct 2011
Jacksonville, FL

Website design, development, and CMS integration for agency clients.

school Education
BFA, Graphic Design
University of North Florida
volunteer_activism Volunteering & Certifications
Charity Event Organizer
St. Baldrick's Foundation, Childhood Cancer Research
2008 – Present
Certified Yoga Instructor
200-Hr Baptiste Yoga Training